Video: Italy, the Extraordinary Commonplace

Think you know about the Italian economy? You might not know as much as you think!

Italy’s Ministry of Economic Development debuted this short video, “Italy, the Extraordinary Commonplace”, at the World Economic Forum in Davos, Switzerland last week. The video confronts Italian stereotypes (a nation of pizza makers and Latin lovers) and instead offers facts about the country’s economy that you may not already know. For instance, did you know that Italy is Europe’s second largest exporter? Or that it was the third country in the world to send a satellite into orbit? Or that Italy is the world leader in the production of super yachts with over 40% of the world’s orders?

It seems like Italy is revving up their marketing efforts, trying to change the way the world looks at them and their economy, and this video is a great start!

Check out the eye-opening 3 minute video (in English) below: